Look your best
Visually stunning and effective email campaigns.
Premier Cellar’s team of experts has designed and developed thousands of effective wine brand and retailer campaigns. Our on-demand platform manages email lists, automates marketing activities, targets customer segments and provides analytical reporting. Our superior platform coupled with best-in-class service and support gives you everything you need to take your business to the next level.
Who Uses Premier Cellar?
- Direct to Consumer Wineries
- Wine Clubs
- Campaign Management
- HTML Email Design and Development
- Social Media Integration
- “Select” Dedicated Check-out
We first looked to Premier Cellar to elevate the professionalism and streamline production of our consumer e-mail communications and must say they have met or exceeded our expectations on every level. The people of Premier Cellar are creative, timely and organized with an eye for detail. I would not hesitate to recommend them to any winery looking to improve their consumer e-mail communications.Jaime Chalk-Consumer Direct & Wine Club Manager / L’Ecole N°41
Our powerful platform comes equipped with all the tools you need to create, deliver and analyze your email campaigns.
Flexible Email Creation and Testing
We’ll provide you with two unique, fully branded templates to use on demand. Our platform also lets you create your own emails in outside programs and bring in the HTML code, so the opportunities for generating your most effective campaign are truly endless. Social sharing and “Forward-to-friend” functionality is easy AND trackable through our platform!
Limitless Subscriber Management
Now you can easily create an unlimited number of subscriber lists, with countless custom fields and demographics to take your email segmentation and personalization to the next level! An advanced segment builder helps you easily filter your subscribers based on criteria you determine—campaign activity, gender, purchase history, wine preference and more. Our list hygiene tools are best-in-class, helping you dedupe, eliminate hard bounced addresses and suppress previously unsubscribed users with ease.
Easy to Use Reports and Analytics
Track, monitor and analyze metrics from opens, clicks, bounces, unsubscribes, social sharing and more. Advanced integration allows you to monitor the traffic and sales being sent to your website through each campaign, giving you and your team a gauge on ROI.
- Stellar Deliverability
- Responsive and Knowledgeable Support
- Best-in-Class Privacy and Stability
- Email Opt-In List Growth
- Powerful Autoresponders
- Advanced Integration
Fully Managed Program
Call on our insight and experience when it comes to building your business with email marketing!
Insight, consulting & our hands on approach
Our team is well-versed in best practice and industry standards for email marketing, and we’ve designed and developed successful email marketing campaigns for hundreds of wineries. We work closely with our full-service clients to help you reach your audience with appropriate creative and content for the maximum return. Return on INBOX!
HTML Email Design and Development
After a strategic planning session with your team, our staff will generate timelines, manage email development, gain necessary approvals and execute delivery of email messages to your recipient list. We do everything we can to ensure your campaigns get opened, read and clicked on. You sit back and watch the results roll in.
Reporting and Analysis
An email campaign isn’t complete without a full summary report of the overall results, observations and recommendations for future efforts and more. We can also provide advanced analytics for our fully integrated clients, including ROI and value per subscriber. With this information in hand, we go right back to strategic planning for your next campaign.
Make the most of your email marketing efforts by adding these optional services.
“Select” Dedicated Checkout
Looking for flexibility? Our dedicated checkout is a specialized ecommerce platform that allows you to run email-exclusive promotions and offer pricing that isn’t searchable on the web.
Premier Cellar’s Cooperative platform delivers qualified wine consumers to participating wineries through targeted email campaigns.
Premier Cellar Email Marketing Agency—Where It All Started
American Winery started as an Online Marketing company, but email has always been at our core. We know wine, we know email, and our advanced tactics and insight will improve your email marketing efforts - guaranteed. After taking a comprehensive look at your brand, we can help you turn goals into campaigns that communicate, interact and build community.
We launched the Premier Cellar Email Marketing Agency as a way for wine industry clients to gain the maximum ROI—Return on Inbox. Our proven tactics have increased our clients’ results by as much as 300%. Premier Cellar’s turnkey service includes complimentary bottle photography, live reporting, and advanced tools and strategies to deliver the most effective message with each campaign.