AutoSync
Personalized Marketing Automation through Integration
This turn-key integration between Premier Cellar and your winery’s CRM powers the marketing automation, subscriber targeting, and segmentation you need for effective email campaigns.
Save time while sending more effective email
Automatic access to advanced subscriber data within your email client allows you to send personal, targeted, and relevant emails resulting in higher engagement and higher conversion rates.
With AutoSync, YOU CAN:
Re-market based on purchased products or previous transactions
Serve up personalized content based on customer preferences
Create Marketing Automated Drip Campaigns (we call them Sequences)
Never miss your subscribers important dates like birthdays or club anniversaries
Automate transaction spend thresholds to trigger “Join our Club” campaigns
Launch re-engagement campaigns to customers who need it most
So much more!
How it works:
Our AutoSync integration with vinSUITE, Wine Direct, and Commerce7 automatically pulls data from your CRM into our email platform on a nightly basis like:
Customer contact data, like wine club info, birthday, zip code, and lifetime value
2. Transaction data, including products purchased, order value, and last order date
—allowing you to use this data to send highly-personalized and targeted email campaigns that convert.
““Utilizing automation programs and advanced segmentation strategies have benefited the business in two ways: email productivity has improved, as have the efficiencies of managing a multi-brand DTC marketing effort. Premier Cellar’s technology, service and support helps us execute on those strategies.” ”